Andy’s Answers: How Old Navy brought a social campaign to the real world
When Old Navy turned 20 last year, they held a celebration meant to put the spotlight back on their fans — as well as earn some real-world buzz. Using 20-foot machines in Times Square and Hollywood,...
View ArticleAndy’s Answers: How EA puts social at the center of their media newsroom
With an audience size on social that rivals some media outlets they pay to advertise, EA’s David Tinson says it makes sense for the brand to become a media company. As the senior VP of global...
View ArticleAndy’s Answers: How Toyota launched the new Camry through social media
As the top-selling sedan in America for 13 years in a row, Toyota’s Camry had a problem: Its popularity earned it a reputation for being boring. So with the Camry’s “bold new” redesign, Toyota’s social...
View ArticleAndy’s Answers: How Wendy’s embraced digital and social media marketing
“Convincing a large organization to change what it’s been doing very successfully for decades can be a bit of a struggle,” says Brandon Rhoten, Wendy’s Director of Digital and Social Media in his...
View ArticleAndy’s Answers: How REI created a sustainable, user-generated content resource
Everyone goes through what Lulu Gephart, REI’s manager of social and earned media, calls “content deserts.” There aren’t any campaigns or promotions going on, you’ve got nothing from your creative...
View ArticleAndy’s Answers: How Cabela’s broke the rules to bring back social customer...
Cabela’s social media response plan was a mess: Someone posts a complaint, the social media manager takes a screenshot, e-mails it to the customer care team, the customer care team tries to find the...
View ArticleAndy’s Answers: Olive Garden’s 5 steps to turn around their social customer...
About a year ago, if you posted a question, complaint or compliment on one of Olive Garden’s social pages, you’d probably be ignored. According to Justin Sikora, Darden director of public relations and...
View ArticleAndy’s Answers: How Johnson & Johnson turns social media influencers into...
“Who ‘likes’ ya, baby?” asks Devon Eyer in her recent presentation at SocialMedia.org’s Brands-Only Summit. In her talk, Johnson & Johnson’s director of corporate communications for social media...
View ArticleAndy’s Answers: Who makes a good social media analyst?
“If you’re going to hire an analyst, hire the one that’s doing the Sudoku puzzles in the waiting room,” says Jim Sterne of eMetrics Summit. But, he says, it’s not all about the numbers. In his...
View ArticleAndy’s Answers: Why audiences are assets
Some of the best marketing advice author Jeff Rohrs ever received was from legendary rock musician Bruce Springsteen: “Audience is not brought to you or given to you; it’s something that you fight...
View ArticleAndy’s Answers: Why Whole Foods looks to its customers for its Pinterest...
Natanya Anderson, director of social media and digital marketing at Whole Foods Market, says Pinterest creates a lot of great opportunities for brands. For Whole Foods, it drives a ton of traffic to...
View ArticleAndy’s Answers: Why social media requires “extreme trust”
In today’s socially connected world, it isn’t enough to just do the right thing. You have to proactively give people a reason to have confidence in your brand. That’s why Don Peppers, co-author of...
View ArticleAndy’s Answers: Why marketing should start with the customers
Brains on Fire President Robbin Phillips has some tough news for brands: “People don’t want to talk about you.” What they want to talk about is their lives. That’s why it’s so important for brands to...
View ArticleAndy’s Answers: How brands use social media for crisis management
For Debbie Curtis-Magley, Director of SAP Cross-Cloud Social and Community at Ariba, social channels are great tools for handling company crises. While most brands define social media ROI as “return on...
View ArticleAndy’s Answers: How General Mills manages their social media content strategy
“The world doesn’t need more content,” says Kevin Hunt, corporate social media manager for General Mills. “It needs more interesting content.” But, as he admits, social media content strategy is a bit...
View ArticleAndy’s Answers: How UnitedHealth Group does social outreach in a highly...
It’s hard out there in social media for regulated industries like healthcare. UnitedHealth Group for example, has to carefully craft their responses to customers in social media to comply with legal...
View ArticleAndy’s Answers: How (and why) to make a habit of disclosure in social media
Since the FTC updated their social media guidelines last year, a lot of social marketers have a lot of questions about staying legal. The bottom line: It all comes down to proper disclosure. In his...
View ArticleAndy’s Answers: How AT&T gets their employees involved in sharing social content
If you’re like 92 percent of people on Twitter, you don’t follow the handles of the places where your friends and family work. It’s a statistic that meant a lot to AT&T’s Senior Manager of Emerging...
View ArticleAndy’s Answers: Why Sanofi U.S.’ social strategy focuses on life, not diabetes
Retirement, college, marriage, and other important life changes are a big deal already. Add diabetes and you’ve got even more challenges most people don’t see coming. Laura Kolodjeski, director of...
View ArticleAndy’s Answers: How Reebok finds the right social media influencers
When you’re looking for your brand’s social media influencers, it’s easy to get caught up in the numbers. You might think more followers means more influence, but in reality, it’s about much more than...
View Article
/fit-in/580x348/filters:format(webp)/english-betterindia/media/media_files/2026/09/30/project-neev-rural-education-2026-09-30-12-47-52.png)
![Nicolaitan Nightmare [podcast]](http://safeguardyoursoul.com/wp-content/uploads/2026/10/nicolaitans-narcissism.png)